Isabel Carden
Digital Marketer and Content Writer
I'm a seasoned digital marketer and content writer passionate about leveraging the power of words to drive meaningful connections and achieve tangible results in the digital realm. With a strong foundation in crafting compelling narratives and a knack for data-driven strategies, I thrive in the dynamic landscape of online marketing.
What sets me apart is my ability to fuse creativity with analytics. I believe in harnessing the insights gleaned from data to inform and refine content strategies, ensuring maximum impact and ROI. My solutions-oriented approach enables me to tackle challenges head-on and adapt swiftly to changing market dynamics.
Currently with TruMont, where I manage the company’s social media channels, develop digital strategy, create data-driven content, and write compelling persuasive text.
Digital Marketing Specialist
November 2022 - Present
TruMont
-
Developed and executed strategic digital marketing campaigns across multiple platforms, resulting in a 70% increase in website traffic.
-
Managed social media accounts, creating engaging long-form written content growing LinkedIn follower base by 92%.
-
Created original research-based content for blog articles on nursing retention, apprenticeships, and the healthcare industry, ensuring alignment with client objectives and brand voice.
-
Collaborated with SEO best practices, resulting in a 35% increase in website traffic from search engines and a 14% increase in search engine rankings.
-
Conducted in-depth market research and analysis to identify target audiences and optimize marketing strategies.
Education
University of Florida
B.S. Finance