Case Study
The Problem: Users are unable to watch Netflix online with other users. Users find themselves disappointed with the lack of a watch party service. In fact, many users find themselves having to improvise.
The Solution: Netflix will release an update that will allow users to host and join watch parties. The update will also bring new and exciting features.
User Research
Key Questions
How do you watch Netflix with
other users online?Where and how do you
primarily watch Netflix?How do you talk about what
you have watched?
Goal
To develop a feature on both
mobile and web services that will
assess users ability to connect
virtually with other users on Netflix
and stream videos together.
User Persona
User Flow
Guerilla User Testing
Tasks
Can the User…
Access groups
Create a new group
Access watch party chat service
Share their first post on the social platform
Iterations
Implemented back button
Create a more recognizable social media icon
Matched existing UI regarding Netflix brand
Implemented an exit button when streaming
Final Prototype
The feedback from users was used and develop the final prototype.
